Journal of
Hospitality Management and Tourism

  • Abbreviation: J. Hosp. Manage. Tourism
  • Language: English
  • ISSN: 2141-6575
  • DOI: 10.5897/JHMT
  • Start Year: 2010
  • Published Articles: 72

Full Length Research Paper

Research on a projected brand and perceived personality differentiation of tourist destination: A case study of Shandong, China

Jun Wu
  • Jun Wu
  • School of Geography and Tourism, Qufu Normal University, China
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Weilong Sun
  • Weilong Sun
  • School of Geography and Tourism, Qufu Normal University, China
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Fanglei Wang
  • Fanglei Wang
  • School of Geography and Tourism, Qufu Normal University, China
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Zhaoli Xu
  • Zhaoli Xu
  • School of Geography and Tourism, Qufu Normal University, China
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Yuanyuan Xu
  • Yuanyuan Xu
  • School of Geography and Tourism, Qufu Normal University, China
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  •  Received: 23 February 2019
  •  Accepted: 13 May 2019
  •  Published: 31 May 2019

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