Journal of
Hospitality Management and Tourism

  • Abbreviation: J. Hosp. Manage. Tourism
  • Language: English
  • ISSN: 2141-6575
  • DOI: 10.5897/JHMT
  • Start Year: 2010
  • Published Articles: 58

Full Length Research Paper

Research on a projected brand and perceived personality differentiation of tourist destination: A case study of Shandong, China

Jun Wu
  • Jun Wu
  • School of Geography and Tourism, Qufu Normal University, China
  • Google Scholar
Weilong Sun
  • Weilong Sun
  • School of Geography and Tourism, Qufu Normal University, China
  • Google Scholar
Fanglei Wang
  • Fanglei Wang
  • School of Geography and Tourism, Qufu Normal University, China
  • Google Scholar
Zhaoli Xu
  • Zhaoli Xu
  • School of Geography and Tourism, Qufu Normal University, China
  • Google Scholar
Yuanyuan Xu
  • Yuanyuan Xu
  • School of Geography and Tourism, Qufu Normal University, China
  • Google Scholar


  •  Received: 23 February 2019
  •  Accepted: 13 May 2019
  •  Published: 31 May 2019

How to cite this article

APA /
Wu, J., Sun, W., Wang, F., Xu, Z., & Xu, Y. (2019). Research on a projected brand and perceived personality differentiation of tourist destination: A case study of Shandong, China. Journal of Hospitality Management and Tourism, 10(3), 20-28.
Chicago /
Jun Wu, Weilong Sun, Fanglei Wang, Zhaoli Xu and Yuanyuan Xu  . "Research on a projected brand and perceived personality differentiation of tourist destination: A case study of Shandong, China." Journal of Hospitality Management and Tourism 10, no. 3 (2019): 20-28.
MLA /
Jun Wu, et al. "Research on a projected brand and perceived personality differentiation of tourist destination: A case study of Shandong, China." Journal of Hospitality Management and Tourism 10.3 (2019): 20-28.