African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

AJMM Articles

Competitive intelligence and marketing effectiveness in corporate organizations in Nigeria

April 2009

  The purpose of this paper is to assess the impact of competitive intelligence on the marketing effectiveness of corporate organizations. While much empirical works have centered on marketing effectiveness, the generalizability of its relationship to competitive intelligence in the Nigerian context has been under researched.  A 36- item survey questionnaire to measure competitive intelligence and...

Author(s): N. G. Nwokahand F. E Ondukwu

The heat equation and the dynamics of labor and capital migration prior and after economic integration

April 2009

In the article, the dynamic approach was implemented to the task of Pareto allocation of the factors for a region after economic integration. The regional flows of labor and value added of sectors were found to have opposite directions to each other, with their dynamics obeying the heat equation, while the dynamics of the capital to the equation of attenuated oscillations. In case of economic integration the spatial...

Author(s): R. T. Dalimov

Customer retention practices of small, medium and large hotels in South Africa: An exploratory study

April 2009

With the increasing competitive environment organizations are continually looking for innovative ways to not only acquired but also to retain their customers. The aim of this study is to establish the perceptions of hotel management of all sizes of hotel regarding the importance of customer retention practices. An interviewer administered, in office survey was used to collect data from a representative sample of 56...

Author(s): D. J. Petzer, T. F. J. Steyn and P. G. Mostert

Page 4 of 4, showing 3 records out of 153 total, starting on record 151, ending on 153