African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4088

Full Length Research Paper

Doing well by doing well? Evidence from manufacturing sector of Pakistan

Asma Khan
  • Asma Khan
  • Fashion Marketing and Merchandising Department, Pakistan Institute of Fashion and Design, Lahore, Pakistan.
  • Google Scholar
Gary Kayakachoian
  • Gary Kayakachoian
  • College of Business, University of Rhode Island, Rohde Island, USA.
  • Google Scholar
Khadija Hassan
  • Khadija Hassan
  • Fashion Marketing and Merchandising Department, Pakistan Institute of Fashion and Design, Lahore, Pakistan.
  • Google Scholar


  •  Received: 05 November 2019
  •  Accepted: 09 March 2020
  •  Published: 30 April 2020

Abstract

According to the value enhancement and agency cost theory, corporate voluntarily contribution has a positive or negative impact on the overall performance of a firm. In contrast to these theories sometimes corporate giving has no impact on the firm’s performance. This article will provide insight on the impact of corporate giving on Pakistan’s publically traded manufacturing companies. This article also focuses on the impact of ownership structure on corporate giving. This research aims to spot light different type of ownership structure and their voluntarily contribution. The variable of corporate giving is measured by the total value of corporate giving to total sales revenue. Corporate performance will be measured by return on assets; whereas different types of owner structures are measured by number of shares owned by family, mangers and Institution. Empirical results will offer valuable insights for the manufacturing sector
 
Key words:  Corporate social responsibility, firm value, financial performance, ownership structure.