African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Doing well by doing well? Evidence from manufacturing sector of Pakistan

Asma Khan
  • Asma Khan
  • Fashion Marketing and Merchandising Department, Pakistan Institute of Fashion and Design, Lahore, Pakistan.
  • Google Scholar
Gary Kayakachoian
  • Gary Kayakachoian
  • College of Business, University of Rhode Island, Rohde Island, USA.
  • Google Scholar
Khadija Hassan
  • Khadija Hassan
  • Fashion Marketing and Merchandising Department, Pakistan Institute of Fashion and Design, Lahore, Pakistan.
  • Google Scholar


  •  Received: 05 November 2019
  •  Accepted: 09 March 2020
  •  Published: 30 April 2020

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