African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

The effect of service responsiveness and social emotions on service outcomes: An empirical investigation of service firms

Rong-Da Liang1*, Ching-Sheng Chang2 and Tung-Sheng Wang2
  1Department of Marketing and Logistics Management, National Penghu University of Science and Technology, Taiwan. 2Graduate Institute of Management, National Kaohsiung First University of Science and Technology, Taiwan
Email: [email protected]

  •  Accepted: 04 December 2010
  •  Published: 18 April 2011

Abstract

 

Service responsiveness is an important contemporary issue related to organization responsiveness. Meanwhile, the extent to which service responsiveness influences emotions and service outcomes has seldom been examined empirically. The analytical results of this study are based on applying questionnaire method to accumulate dyadic data from managers and subordinates. According to those results, mechanistic and organic service responsiveness are positively correlated with positive employee social emotions and the influence of mechanistic service responsiveness exceeds that of organic service responsiveness. Mechanistic and organic service responsiveness enhances employee negative social emotions and the influence of organic service responsiveness exceeds that of mechanistic service responsiveness. Positive social emotions positively influence job and customer satisfaction. Academic and managerial implications are discussed as well.

 

Key words: Mechanistic service responsiveness, organic service responsiveness, social emotion, job satisfaction, customer satisfaction.