African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4138

Review

The exploration of internet marketing strategy by search engine optimization: A critical review and comparison

Chen-Yuan Chen1,2,3, Bih-Yaw Shih1*, Zih-Siang Chen4 and Tsung-Hao Chen5
  1Department and Graduate School of Computer Science, National Pingtung University of Education, No. 4-18, Ming Shen Rd., Pingtung 90003, Taiwan. 2Doctoral Program in Management, National Kaohsiung First University of Science and Technology, Kaohsiung 811, Taiwan. 3Global Earth Observation and Data Analysis Center, National Cheng Kung University, Tainan, Taiwan 701 R. O. C. 4Department of Computer Science and Engineering National Sun Yat-sen University, Kaohsiung, 80424, Taiwan. 5Department of Business Administration, Shu-Te University, Yen Chau, Kaohsiung, Taiwan 82445, Taiwan.
Email: [email protected]

  •  Accepted: 20 December 2010
  •  Published: 30 June 2011

Abstract

 

With the rise of internet, internet marketing has become an important issue, for increasing internet business competitiveness. Recently, SEO (search engine optimization) techniques have become one important technique for improving website ranking. Meanwhile, social networking sites are getting more and more popular. Using keywords effectively can secure a higher ranking website, and increase site traffic and popularity. In this paper, knowing how to implement the web site SEO actions effectively and use the power of internet community to enhance the site's visibility and exposure can help the internet business marketing. Using the SEO, supported by social networking sites, can contribute to the overall site traffic and improve interaction with customers.

 

Key words: Internet marketing, search engine optimization, social networking sites, search engine, searching keywords.