African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Review

The exploration of internet marketing strategy by search engine optimization: A critical review and comparison

Chen-Yuan Chen1,2,3, Bih-Yaw Shih1*, Zih-Siang Chen4 and Tsung-Hao Chen5
  1Department and Graduate School of Computer Science, National Pingtung University of Education, No. 4-18, Ming Shen Rd., Pingtung 90003, Taiwan. 2Doctoral Program in Management, National Kaohsiung First University of Science and Technology, Kaohsiung 811, Taiwan. 3Global Earth Observation and Data Analysis Center, National Cheng Kung University, Tainan, Taiwan 701 R. O. C. 4Department of Computer Science and Engineering National Sun Yat-sen University, Kaohsiung, 80424, Taiwan. 5Department of Business Administration, Shu-Te University, Yen Chau, Kaohsiung, Taiwan 82445, Taiwan.
Email: [email protected]

  •  Accepted: 20 December 2010
  •  Published: 30 June 2011

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