African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Full Length Research Paper

An empirical study of consumers’ willingness to pay for traceable food in Beijing, Shanghai and Jinan of China

Guifeng Liu
  • Guifeng Liu
  • College of Economics and Management, China Agricultural University, China.
  • Google Scholar
Honghua Chen
  • Honghua Chen
  • College of Economics and Management, China Agricultural University, China.
  • Google Scholar


  •  Received: 07 July 2014
  •  Accepted: 06 February 2015
  •  Published: 14 February 2015

Authors

Guifeng Liu
College of Economics and Management, China Agricultural University, China.

Honghua Chen
College of Economics and Management, China Agricultural University, China.

Corresponding Author Email: [email protected]