African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4164

Full Length Research Paper

An empirical study of consumers’ willingness to pay for traceable food in Beijing, Shanghai and Jinan of China

Guifeng Liu
  • Guifeng Liu
  • College of Economics and Management, China Agricultural University, China.
  • Google Scholar
Honghua Chen
  • Honghua Chen
  • College of Economics and Management, China Agricultural University, China.
  • Google Scholar


  •  Received: 07 July 2014
  •  Accepted: 06 February 2015
  •  Published: 14 February 2015

How to cite this article

APA /
Liu, G., & Chen, H. (2015). An empirical study of consumers’ willingness to pay for traceable food in Beijing, Shanghai and Jinan of China. African Journal of Business Management, 9(3), 96-102.
Chicago /
Guifeng Liu and Honghua Chen. "An empirical study of consumers’ willingness to pay for traceable food in Beijing, Shanghai and Jinan of China." African Journal of Business Management 9, no. 3 (2015): 96-102.
MLA /
Guifeng Liu and Honghua Chen. "An empirical study of consumers’ willingness to pay for traceable food in Beijing, Shanghai and Jinan of China." African Journal of Business Management 9.3 (2015): 96-102.