African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4164

Full Length Research Paper

An empirical study of consumers’ willingness to pay for traceable food in Beijing, Shanghai and Jinan of China

Guifeng Liu
  • Guifeng Liu
  • College of Economics and Management, China Agricultural University, China.
  • Google Scholar
Honghua Chen
  • Honghua Chen
  • College of Economics and Management, China Agricultural University, China.
  • Google Scholar

  •  Received: 07 July 2014
  •  Accepted: 06 February 2015
  •  Published: 14 February 2015


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Zhigang W, Chengji Q, Yongguang Z (2013). Willingness to pay for traceable pork: Evidence from Beijing, China. J. Hunan Agricult. Univ.Social Sci. (6): 7-14.