African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Cooperative marketing alliances for new products commercialization as an entrepreneurial strategy: An analytical-comparative study of football industry

Mehdi Salimi
  • Mehdi Salimi
  • Entrepreneurship Management, Faculty of Entrepreneurship, University of Tehran, Iran.
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Hadi Zarea
  • Hadi Zarea
  • Entrepreneurship Management, Faculty of Entrepreneurship, University of Tehran, Iran.
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Datis Khajeheian
  • Datis Khajeheian
  • Media Management, University of Tehran Faculty of Management, University of Tehran, Gisha Bridge, Tehran, Iran.
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  •  Accepted: 28 October 2011
  •  Published: 04 April 2012

Authors

Mehdi Salimi
Entrepreneurship Management, Faculty of Entrepreneurship, University of Tehran, Iran.

Hadi Zarea
Entrepreneurship Management, Faculty of Entrepreneurship, University of Tehran, Iran.

Datis Khajeheian
Media Management, University of Tehran Faculty of Management, University of Tehran, Gisha Bridge, Tehran, Iran.

Corresponding Author Email: [email protected]



Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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