African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Cooperative marketing alliances for new products commercialization as an entrepreneurial strategy: An analytical-comparative study of football industry

Mehdi Salimi
  • Mehdi Salimi
  • Entrepreneurship Management, Faculty of Entrepreneurship, University of Tehran, Iran.
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Hadi Zarea
  • Hadi Zarea
  • Entrepreneurship Management, Faculty of Entrepreneurship, University of Tehran, Iran.
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Datis Khajeheian
  • Datis Khajeheian
  • Media Management, University of Tehran Faculty of Management, University of Tehran, Gisha Bridge, Tehran, Iran.
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  •  Accepted: 28 October 2011
  •  Published: 04 April 2012

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