Full Length Research Paper
Authors
Souleimane A. Adekambi
University Institute of Technology, University of Parakou, 01 BP 123 Parakou, Benin Republic.
Paul T.M. Ingenbleek
Marketing and Consumer Behaviour Group, Wageningen University, The Netherlands
Hans C.M. van Trijp
Marketing and Consumer Behaviour Group, Wageningen University, The Netherlands
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