Full Length Research Paper
Authors
Nkene Ndeme Richard
Department of Marketing and Management, University of Yaounde II, Soa, Cameroon, Cameroon.
Nkiendem Felix
Department of Marketing and Organisation, University of Dschang, Dschang, Cameroon.
Essomme Innocent
Department of Marketing and Organisation, University of Dschang, Dschang, Cameroon.
and Fokeng Sylvie
Department of Marketing and Management, University of Yaounde II, Soa, Cameroon, Cameroon.
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