African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Relationship analysis of B2B channels: A case study on channel relationships in Brazilian agribusiness companies

Paulo Sergio Miranda Mendonca
  • Paulo Sergio Miranda Mendonca
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Luiz Gustavo Guerreiro Moreira
  • Luiz Gustavo Guerreiro Moreira
  • FEARP, University of Sao Paulo, Av. Bandeirantes, 3900, Monte Alegre, ZIP 14040-905, Ribeirão Preto, Sao Paulo, Brazil.
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Jose Alberto de Camargo
  • Jose Alberto de Camargo
  • FEARP, University of Sao Paulo, Av. Bandeirantes, 3900, Monte Alegre, ZIP 14040-905, Ribeirão Preto, Sao Paulo, Brazil.
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Omar El Faro
  • Omar El Faro
  • FEARP, University of Sao Paulo, Av. Bandeirantes, 3900, Monte Alegre, ZIP 14040-905, Ribeirão Preto, Sao Paulo, Brazil.
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  •  Received: 10 May 2013
  •  Accepted: 28 October 2014
  •  Published: 14 November 2014

Authors

Paulo Sergio Miranda Mendonca

Luiz Gustavo Guerreiro Moreira
FEARP, University of Sao Paulo, Av. Bandeirantes, 3900, Monte Alegre, ZIP 14040-905, Ribeirão Preto, Sao Paulo, Brazil.

Jose Alberto de Camargo
FEARP, University of Sao Paulo, Av. Bandeirantes, 3900, Monte Alegre, ZIP 14040-905, Ribeirão Preto, Sao Paulo, Brazil.

Omar El Faro
FEARP, University of Sao Paulo, Av. Bandeirantes, 3900, Monte Alegre, ZIP 14040-905, Ribeirão Preto, Sao Paulo, Brazil.

Corresponding Author Email: [email protected]



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This article is published under the terms of the Creative Commons Attribution License 4.0

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