Store brand proneness and maximal customer satisfaction in grocery stores
Maria Pilar Martínez-Ruiz1*, Ana Isabel Jiménez-Zarco2, Virginia Barba-Sánchez1 and Alicia Izquierdo-Yusta3
1University of Castilla-La Mancha. Faculty of Social Sciences. Department of Business Administration. Avda. de los Alfares, 44. 16071-Cuenca (Spain).
2Open University of Catalonia. Degree in Business Administration and Management. Avda. Tibidabo, 39-43. 08035-Barcelona (Spain).
3University of Burgos. Faculty of Economics and Business Studies. Department of Economics and Business Administration. Plaza de la Infanta Doña Elena, s/n. 09100-Burgos (Spain).
Email: [email protected], [email protected]