African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Full Length Research Paper

Store brand proneness and maximal customer satisfaction in grocery stores

  Maria Pilar Martínez-Ruiz1*, Ana Isabel Jiménez-Zarco2, Virginia Barba-Sánchez1 and Alicia Izquierdo-Yusta3    
  1University of Castilla-La Mancha. Faculty of Social Sciences. Department of Business Administration. Avda. de los Alfares, 44. 16071-Cuenca (Spain). 2Open University of Catalonia. Degree in Business Administration and Management. Avda. Tibidabo, 39-43. 08035-Barcelona (Spain). 3University of Burgos. Faculty of Economics and Business Studies. Department of Economics and Business Administration. Plaza de la Infanta Doña Elena, s/n. 09100-Burgos (Spain).
Email: [email protected], [email protected]

  •  Accepted: 10 November 2009
  •  Published: 31 January 2010

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