Exploring factors that influence customer loyalty among Generation Y for the fast food industry in Malaysia

Kwek Choon Ling; Yeong Wai Mun; Hiew Mee Ling

doi:10.5897/AJBM10.1141

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

Exploring factors that influence customer loyalty among Generation Y for the fast food industry in Malaysia

Kwek Choon Ling1*, Yeong Wai Mun2 and Hiew Mee Ling3

1Faculty of Management and Information Technology, UCSI University, Jalan Menara Gading, UCSI Heights, 56000 Kuala Lumpur, Malaysia. 2Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman, Lot PT21144, Jalan Sungai Long, Bandar Sungai Long, Cheras, 43000 Kajang, Selangor, Malaysia. 3School of Business Studies, Kolej Tunku Abdul Rahman Jalan Genting Kelang, Setapak, 53300 Kuala Lumpur, Malaysia.
Email: [email protected]

Article Number - AABEE2D18247
Vol.5(12), pp. 4813-4823 , June 2011
https://doi.org/10.5897/AJBM10.1141

Accepted: 29 March 2011
Published: 30 June 2011

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