Exploring factors that influence customer loyalty among Generation Y for the fast food industry in Malaysia
Kwek Choon Ling1*, Yeong Wai Mun2 and Hiew Mee Ling3
1Faculty of Management and Information Technology, UCSI University, Jalan Menara Gading, UCSI Heights, 56000 Kuala Lumpur, Malaysia.
2Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman, Lot PT21144, Jalan Sungai Long, Bandar Sungai Long, Cheras, 43000 Kajang, Selangor, Malaysia.
3School of Business Studies, Kolej Tunku Abdul Rahman Jalan Genting Kelang, Setapak,
53300 Kuala Lumpur, Malaysia.
Email: [email protected]