Effects of personality trait, motivation factors on performance of customer service personnel (CSP): A case of MPH bookstores
Azizi Yahaya1*, Noordin Yahaya2, Jasmi Ismail2, Zainudin Sharif2, Muhammad Sukri Saud1, Azlina Mohd Kosinin1, Noraffandy Yahaya1 and Fairol Abbas2
1Faculty of Education, Universiti Teknologi Malaysia.
2Faculty of Business and Management, Universiti Teknologi Mara (Melaka), Malaysia.
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