African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Effects of personality trait, motivation factors on performance of customer service personnel (CSP): A case of MPH bookstores

  Azizi Yahaya1*, Noordin Yahaya2, Jasmi Ismail2, Zainudin Sharif2, Muhammad Sukri Saud1, Azlina Mohd Kosinin1, Noraffandy Yahaya1 and Fairol Abbas2
  1Faculty of Education, Universiti Teknologi Malaysia. 2Faculty of Business and Management, Universiti Teknologi Mara (Melaka), Malaysia.  
Email: [email protected]

  •  Accepted: 02 March 2011
  •  Published: 30 June 2011

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