Facilitating qualitative research in business studies: Using the business narrative to model value creation

Manuel Au-Yong Oliveira; Joatilde;o Jose Pinto Ferreira

doi:10.5897/AJBM10.625

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4191

Full Length Research Paper

Facilitating qualitative research in business studies: Using the business narrative to model value creation

Manuel Au-Yong Oliveira1,2* and João José Pinto Ferreira2

1Department of Economics, Management and Industrial Engineering, University of Aveiro, Campus Universitário de Santiago, 3810-193 Aveiro, Portugal. 2INESC Porto, Faculdade de Engenharia, Universidade do Porto, Rua Dr. Roberto Frias, 4200-465 Porto, Portugal.
Email: [email protected]

Article Number - DE6C1C915616
Vol.5(1), pp. 68-75 , January 2011
https://doi.org/10.5897/AJBM10.625

Accepted: 20 October 2010
Published: 04 January 2011

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