Facilitating qualitative research in business studies: Using the business narrative to model value creation
Manuel Au-Yong Oliveira1,2* and João José Pinto Ferreira2
1Department of Economics, Management and Industrial Engineering, University of Aveiro, Campus Universitário de Santiago, 3810-193 Aveiro, Portugal.
2INESC Porto, Faculdade de Engenharia, Universidade do Porto, Rua Dr. Roberto Frias, 4200-465 Porto, Portugal.
Email: [email protected]