Investigation of the effects of hedonic value and utilitarian value on customer satisfaction and behavioural intentions
Kambiz Heidarzadeh Hanzaee1* and Saber Porgham Rezaeyeh2
1Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran.
2Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran.
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