African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Investigation of the effects of hedonic value and utilitarian value on customer satisfaction and behavioural intentions

  Kambiz Heidarzadeh Hanzaee1* and Saber Porgham Rezaeyeh2    
  1Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran. 2Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran.
Email: [email protected]

  •  Accepted: 31 January 2012
  •  Published: 31 March 2013

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