African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4071

Full Length Research Paper

Factors influencing brand association

Tser-Yieth Chen1*, Tsai-Lien Yeh2 and Wun-Sin Jheng1
1Graduate Institute of International Business, National Taipei University, No. 151, University Road, Sanhsia District, New Taipei City, 23745, Taiwan, R.O.C. 2Department of International Business, Ming Chuan University, No.250, Sec.5, Zhong Shan N.Rd, Taipei, Taiwan, 10650, R.O.C.  
Email: [email protected]

  •  Accepted: 03 August 2012
  •  Published: 21 May 2013

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