African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4138

Full Length Research Paper

Marketing activities as critical success factors: The case of seed producer cooperatives in Ethiopia

Dawit Tsegaye Sisay
  • Dawit Tsegaye Sisay
  • Marketing and Consumer Behaviour Group, Department of Social Sciences; Wageningen University, the Netherlands.
  • Google Scholar
Frans, J.H.M. Verhees
  • Frans, J.H.M. Verhees
  • Marketing and Consumer Behaviour Group, Department of Social Sciences; Wageningen University, the Netherlands.
  • Google Scholar
Hans, C.M. van Trijp
  • Hans, C.M. van Trijp
  • Marketing and Consumer Behaviour Group, Department of Social Sciences; Wageningen University, the Netherlands.
  • Google Scholar


  •  Received: 09 March 2017
  •  Accepted: 25 May 2017
  •  Published: 14 October 2017

How to cite this article

APA /
Sisay, D. T., Frans, J. H. M. V., & Hans, C. M. T. (2017). Marketing activities as critical success factors: The case of seed producer cooperatives in Ethiopia. African Journal of Business Management, 11(19), 548-563.
Chicago /
Dawit Tsegaye Sisay, Frans, J.H.M. Verhees and Hans, C.M. van Trijp. "Marketing activities as critical success factors: The case of seed producer cooperatives in Ethiopia." African Journal of Business Management 11, no. 19 (2017): 548-563.
MLA /
Dawit Tsegaye Sisay, et al. "Marketing activities as critical success factors: The case of seed producer cooperatives in Ethiopia." African Journal of Business Management 11.19 (2017): 548-563.