African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159


Spiritual psychology: A way to effective management

Mr. Pranav Desai
Department of Management, Charotar Institute of Technology, Changa 388 421 Ta. Petlad, Dist. Kheda. Gujarat – India
Email: [email protected]

  •  Published: 31 October 2009



Since yesteryears, human believe in supernatural power. People from all different class, religion, and region take first steps to start auspicious venture with sacred name of God. It is very difficult to compute that many incarnations and personification in all religion had taken birth and gave invaluable belief, thought and answer of queries of mass. It is said human ought to believe in God and move toward on given holy path, with this genus of approach an individual can expend calm and peaceful life. In series of epics, preaches, religious book and quotes one name is well known by people that is Bhagavad-Gita. Its magical and magnetic words and verses suggest to human the power of confidence and devices transformation of painful life to blissful life. During the last two decades, interest in the field of workplace spirituality has continued to grow. However, will workplace spirituality be another management fad? Human Relations, Organisational Development, Total Quality Management and Quality of Working Life were all more deeply researched than spirituality at work. In this paper, I discuss the relevance of Institutional Theory to examine the faddish nature of the workplace spirituality discourse. With the increase in ‘spiritual talk’, I argue that a controversial issue is how we could ascertain the extent to which organizations are seeking legitimacy rather than a genuine commitment to an authentic spirituality.


Key words: Spiritual physiology, effective management, organizational changes.