African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

A theoretical and practical model for global business, entrepreneurship and education

Charles J. Mambula1 and Israel Chidi Agwamba2
  1School of Business Langston University Langston, Oklahoma. 2Founder, AfroTrading, Nigeria.
Email: [email protected]

  •  Published: 31 October 2009



Among the numerous technological developments of the 21st century in this age of globalization and the one that seems to have remarkably revolutionized and transformed the manager’s agenda is that of Information and Communication Technology (ICT). Telecommunication has made countries borderless and distance non relevant. Through ICT, opportunities have been created for both small and large businesses alike. Competition through trade has therefore increased as products and customers have become global. At the same time countries, companies and people have become interdependent on each other by forming networks and strategic alliances. The concept of and its accompanying has been created to serve as both a theoretical and practical instrument. The AfroTrading online platform supports entrepreneurs to conveniently and efficiently explore and identify business opportunities world wide and as an educational tool is used to train and expose students to experience the realities of global business and entrepreneurship, while the originators continue to improve and update the concept through research.


Key words: Entrepreneurship, globalization, information technology, education and research.