African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 145

Review

Comprehending rural market environment

Savanam Chandra Sekhar
  • Savanam Chandra Sekhar
  • School of Managements Studies, Jawaharlal Nehru Technological University Kakinada, Kakinada, East Godavari District, PIN ? 533 003, Andhra Pradesh, India; Department of Business Administration, St. Ann?s College of Engineering and Technology, Chirala, Vetapalem ? 523 187, Prakasam District, Andhra Pradesh, India.
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R. Padmaja
  • R. Padmaja
  • Department of Business Management, Krishna University, Machilipatnam ? 521 001, Krishna District, Andhra Pradesh, India.
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  •  Received: 08 September 2014
  •  Accepted: 14 December 2014
  •  Published: 31 December 2014

Authors

Savanam Chandra Sekhar
School of Managements Studies, Jawaharlal Nehru Technological University Kakinada, Kakinada, East Godavari District, PIN ? 533 003, Andhra Pradesh, India; Department of Business Administration, St. Ann?s College of Engineering and Technology, Chirala, Vetapalem ? 523 187, Prakasam District, Andhra Pradesh, India.

R. Padmaja
Department of Business Management, Krishna University, Machilipatnam ? 521 001, Krishna District, Andhra Pradesh, India.

Corresponding Author Email: [email protected]