Impact of brand elements on brand equity: An applied study on Jordanian Corporations

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Muhammad S. Alnsour
Department of Marketing, Faculty of Business, Al-Balqa Applied University, Jordan.
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Muath Labib Subbah
Department of Marketing, Faculty of Business, Al-Balqa Applied University, Jordan.
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This article is published under the terms of the Creative Commons Attribution License 4.0.

Authors

Muhammad S. Alnsour
Department of Marketing, Faculty of Business, Al-Balqa Applied University, Jordan.

Muath Labib Subbah
Department of Marketing, Faculty of Business, Al-Balqa Applied University, Jordan.

Corresponding Author Email: [email protected]

This article is published under the terms of the Creative Commons Attribution License 4.0

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