African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

The perceptions of people about family planning: The social marketing experience in Ethiopia

Demeke Afework
  • Demeke Afework
  • School of Management and Accounting, and Agribusiness and Valuechain Management, Hawassa University, P. O. Box 05, Hawassa, Ethiopia.
  • Google Scholar
Demeke Afework
  • Demeke Afework
  • School of Management and Accounting, and Agribusiness and Valuechain Management, Hawassa University, P. O. Box 05, Hawassa, Ethiopia.
  • Google Scholar


  •  Received: 07 June 2017
  •  Accepted: 27 December 2017
  •  Published: 31 January 2018

References

Hayes BE (1997). Measuring Customer Satisfaction- Survey Design, Use, and Statistical Analysis Methods, Milwaukee, WI: ASQ Quality Press

 

O'Sullivan G, Cisek C, Barnes J, Netzer, S (2007). Moving toward sustainability: transition strategies for social marketing programs.

 
 

Population Services International (PSI) (2014). Social Marketing Evidence Base. Available at: 

View

 
 

Schlein K, Montagu D (2012). Clinical Social Franchising Compendium: An Annual Survey of Programs. San Francisco, CA: Global Health Group, Global Health Sciences, University of California San Francisco USAID/High-Impact Practices in Family Planning (HIP) (2013). Social marketing: leveraging the private sector to improve contraceptive access, choice, and use. Washington, DC: USAID.

 
 

USAID/High-Impact Practices in Family Planning (HIP) (2013). Social marketing: leveraging the private sector to improve contraceptive access, choice, and use. Washington, DC: USAID.

 
 

USAID/SHOPS (2013). Assessments: The First Step in Engaging the Private Health Sector. Washinton DC.: Abt Assocaites.