African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Value congruence of manufacturer: Distributor guanxi orientation and manufacturer’s relationship specific investments

PAN Xuan
  • PAN Xuan
  • School of Economics and Management, Department of Marketing, Tsinghua University, 100088, Beijing Shi, China.
  • Google Scholar
ZANG Shuwei
  • ZANG Shuwei
  • School of Economics and Management, Department of Marketing, Tsinghua University, 100088, Beijing Shi, China.
  • Google Scholar


  •  Received: 16 October 2017
  •  Accepted: 11 January 2018
  •  Published: 28 February 2018

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