Agence Française de Développement, Agence universitaire de la francophonie, Orange, UNESCO, (2015). ''Le Numérique au service de l'éducation en Afrique'', série Savoirs Communs, N° 17, Février 2015.

View

Bamba F, Barnes S (2006). "Evaluating Consumer Permission in SMS Advertising," Proceedings > Proceedings of Helsinki Mobility Roundtable. Sprouts: Working Papers on Information Systems, 6(41). http://sprouts.aisnet.org/ 6-41

Barnes SJ, Scornavacca E (2004). Mobile marketing: the role of permission and acceptance", Int. J. Mobile Commun. 22(2):128-139.

View

Barwise P, Strong C (2002). "Permission-based mobile advertising", J Interact. Market., 16(1):14-24. http://www.sciencedirect.com/science/article/pii/S1094996802701497
Crossref

Bauer H, Barnes S, Reichardt T, Neumann M (2005). "Driving Consumer Acceptance of Mobile Marketing: A Theoretical Framework and Empirical Study", J Elect. Com. Res. 6(3). http://www.ebusinessforum.gr/old/content/downloads/Baueretal_MomMarketingConsumerAccept.pdf

Becker M (2005). "Effectiveness of Mobile Channel Additions and A Conceptual Model Detailing the Interaction of Influential Variables",

Buellinger F, Woerter M (2004). "Development perspectives, firm strategies and applications in mobile commerce", J. Bus. Res. 57:1402-1408
Crossref

Carroll A, Barnes SJ, Scornavacca E, Fletcher K (2007). "Consumer Perceptions and Attitudes towards SMS Advertising: recent Evidence from New Zealand", Int. J. Advert. 26(1):79-98

Cronin JJ, Menelly NE (1992). "Discrimination vs. avoidance: zipping of television commercials", J. Advert. 21(2):1-7
Crossref

Demoy C (2005). " Le permission marketing ou « opt-in » : l'effet boule de neige", EXEL, n° 24, Septembre-Octobre, pp.36-37.

Eighmey J (1997). "Profiling User Responses to Commercial Web Sites", J Advertising Res., 37(3): 59-66.

Elliot MT, Speck PS (1997). "Predictors of advertising Avoidance in print and broadcast media", J Advertising, 26(3):61-76 http://www.tandfonline.com/doi/abs/10.1080/00913367.1997.10673529
Crossref

Fishbein M, Ajzen I (1975). Beliefs, attitude, intention and behavior: an introduction to theory and research, Reading, MA: Addison-Wesley.

Gauzente C (2006). "Le mobile marketing : étude exploratoire qualitative et quantitative des perceptions des consommateurs", Actes du 7 Congrès des Tendances du Marketing, Venice, 17th-19th January 2006.

Garcia-Perret ML, Gotteland D, Helme-Guizon A, Herbert M, Ray D, Jolibert A (2008). "Méthodologie de la Recherche - Réussir son mémoire ou sa thèse en sciences gestion", Paris, Pearson Education.

Hérault S (2010). "Mesure de l'efficacité de la publicité mobile : un essai de modélisation integrant le caractère intrusive et l'utilité perçue de la publicité mobile", Colloque e-marketing AFM, septembre 2010, Paris. http://www.colloqueemarketing.com/app/download/5811024/HERAULT-2010.pdf

Jacob F, Lienard F (2010). "Marketing mobile : stratégies de marketing pour conquérir et fidéliser vos clients", éditions Dunod, Paris.

Ledjou JM (2010). " Globalization and the spread of ICT's in Africa", J. Commun. Stud. 5:105-116, http//www.ceeol.com

Li H, Edwards SM, Lee JH (2002). "Measuring the intrusiveness of advertisements: scale development and validation", J. Advert. 31(2):37-47
Crossref

Merisavo M, Leppäniemi M, Kajalo S, Karjaluoto H, Virtannen V, Salemenkivi S, Raulas M (2007). "An empirical study of the drivers of consumer acceptance of mobile advertising", Int. J. Mobile Commun. 5(1):48-67
Crossref

Milne GR, Gordon ME (1993). "Direct Mail Privacy-Efficiency Trade-offs Within an Implied Social Contract Framework", J. Pub. Policy & Market., 12(2):206-215, http://www.jstor.org/stable/30000091?seq=1#page_scan_tab_contents

Morimoto M, Chang S (2006). "Consumers attitudes toward unsolicited commercial e-mail and postal direct mail marketing methods: intrusiveness, perceived loss of control, and irritation" J. Interact. Advert. 7(1):1‐11
Crossref

Muehling DD (1987). "An investigation of factors underlying attitude toward advertising in general", J Advert. 16(1):32-40, http://www.tandfonline.com/doi/abs/10.1080/00913367.1987.10673058
Crossref

Okazaki S, Taylor C (2008). "What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets" J. Bus. Res. 61(1):4. http://www.sciencedirect.com/science/article/pii/S0148296307001270
Crossref

Perraud L (2011). "Etude exploratoire de l'intrusion perçue envers les formats de publicité sur Internet : à la recherché d'une classification", Colloque numérique Essec, 18 mai 2011, Paris. http://www.colloqueemarketing.com/app/download/7685416/L.+PERRAUD.pdf

Roux D (2007). "La résistance du consommateur : proposition d'un cadre d'analyse", Recherche et Applications en Marketing, décembre, 22(4):59-80
Crossref

Sampieri HR, Collado Fernàndez C, Baptista Lucio M del pilar (2010). Methodologia de la Investigacion, 5e edit. Mc GrawHill Education, Mexico

Shavitt S, Lowrey P, Haefner J (1998). "Public Attitudes Toward Advertising: More Favorable Than You Might Think", J. Advert. Res. July – August, pp.7-22. http://www.business.illinois.edu/shavitt/pdf%20files/JAR%201998.pdf