African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Extent of application of marketing mix strategy by small and micro scale enterprises in Osun State, Nigeria

Abasilim Angela Nneka
  • Abasilim Angela Nneka
  • Department of Management Science, Wesley University of Science and Technology, Ondo, Nigeria.
  • Google Scholar


  •  Received: 17 December 2014
  •  Accepted: 18 February 2015
  •  Published: 28 February 2015

References

Anyanwu VA (1995). "Marketing as a Tool for Stimulating the Growth of Nigerian Owned Hotel Business", Market. J,4: 25-30.

 

Asaolu TO (2001). 'Financing Small Scale Enterprises in Ondo State of Nigeria. Master of philosophy Project Submitted to The Department of Management and Accounting, Obafemi Awolowo University.

 

Atijosan JI (2000). "Ecology of Small Business: Implication for Marketing Management", Marketing Nigeria, 2: 6-13.

 

Bamgboye ED (1994). "Marketing: An Achilles heels of Nigerian Small Scale Manufacturing Enterprises" J Bus. Stud., 2: 3-9.

 

Benevides L (1992). "Hazardous Waste Management for Small Scale and Cottage Industries in Developing Countries: Overview." Expert Group Meeting on Management of Hazardous Waste from Small Scale and Cottage Industries, Nairobi, Urban Management Programme

 

Cravens DW, Piercy NF (2003). Strategic Marketing Seventh Edition, New- York: McGraw Hill Companies.

 

Dionco-Adetayo E (2014). Entrepreneurship Education: A Panacea to Graduate Unemployment? Inaugural Lecture Series 269, Obafemi Awolowo University, Ile-Ife, Nigeria.

 

Dionco-Adetayo E (2003). "Guide to Writing Business Research" Obafemi Awolowo University Press Limited, Ile-Ife, Nigeria.

 

World Bank Publication (2008). 'Promoting Small and Medium Enterprises for Sustainable Development' Washington D.C, United States of America.