Brand management in a transforming economy: An examination of the South African petroleum industry

Darlington Onojaefe; y Bytheway

doi:10.5897/AJMM.9000019

African Journal of
Marketing Management

Abbreviation: Afr. J. Mark. Manage.
Language: English
ISSN: 2141-2421
DOI: 10.5897/AJMM
Start Year: 2009
Published Articles: 159

Full Length Research Paper

Brand management in a transforming economy: An examination of the South African petroleum industry

Darlington Onojaefe1* and Andy Bytheway2

1Al-Faisal University, Prince Sultan College for Tourism and Business, Saudi Arabia. 2Cape Peninsula University of Technology, South Africa
Email: [email protected]

Article Number - 030619A2922
Vol.2(3), pp. 001-009 , January 2010
https://doi.org/10.5897/AJMM.9000019

Published: 31 January 2010

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