African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

In-store shopping environment and impulsive buying

Mariri Tendai* and Chipunza Crispen
Department of Industrial Psychology, University of Fort Hare, P. Bag X1314, Alice 5700,  South Africa.
Email: [email protected]

  •  Accepted: 12 June 2009
  •  Published: 31 July 2009

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