A study of the impact of orthodox Christians fasting on demand for biscuits in Ethiopia

Rakesh Belwal; Yifru Tafesse

doi:10.5897/AJMM.9000005

African Journal of
Marketing Management

Abbreviation: Afr. J. Mark. Manage.
Language: English
ISSN: 2141-2421
DOI: 10.5897/AJMM
Start Year: 2009
Published Articles: 158

Full Length Research Paper

A study of the impact of orthodox Christiansâ€™ fasting on demand for biscuits in Ethiopia

Rakesh Belwal1* and Yifru Tafesse2

1Associate Professor, Faculty of Business, Sohar University, Sohar, Sultanate of Oman. 2Marketing Consultant, Addis Ababa, Ethiopia.
Email: [email protected],[email protected]

Article Number - 7642A6C2943
Vol.2(3), pp. 010-017 , January 2010
https://doi.org/10.5897/AJMM.9000005

Published: 31 January 2010

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