African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Service quality, satisfaction, perceived value and loyalty among customers in commercial banking in Nakuru Municipality, Kenya

Daniel Onwonga Auka
Department of Business Administration, Egerton University, P.O. Box 1441-2100, Nakuru, Kenya
Email: [email protected]

  •  Accepted: 12 October 2012
  •  Published: 31 October 2012

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