Market orientation and new product performance: The mediating role of product advantage

Full Length Research Paper

School of Business and Economics, Universiti Malaysia Sabah, Locked bag 2073, 88999 Kota Kinabalu Sabah Malaysia
Email: [email protected]

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

Article Metrics

Total Views

0

Total Downloads

0

CrossRef Citations

0

See more citations on Google Scholar

This article is published under the terms of the Creative Commons Attribution License 4.0

Views: 0
Downloads: 0