African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Impediments to barter trading: Analysis of practitioners and non-practitioners perceptions

Mercy Mpinganjira1* and Portia Oliver2
  1Department of Marketing Management, University of Johannesburg, P. O. Box 524, Auckland Park, Johannesburg, South Africa. 2Department of Business Management, University of Johannesburg, P. O. Box 524, Auckland Park, Johannesburg, South Africa.
Email: [email protected]

  •  Accepted: 26 December 2010
  •  Published: 31 January 2011

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