African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Customer satisfaction and innovative service science by marketing programs: A case study of Cliven products

Cheng-Wu Chen1,2
  1Institute of Maritime Information and Technology, National Kaohsiung Marine University, Taiwan. 2Global Earth Observation and Data Analysis Center (GEODAC), National Cheng Kung University, No 1, Ta-Hsueh Road, Tainan 701, Taiwan.
Email: [email protected]

  •  Accepted: 09 January 2012
  •  Published: 31 October 2012

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