African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158

Full Length Research Paper

Market-focused strategic flexibility among Nigerian banks

Olalekan Asikhia
Department of business studies, college of business and social sciences, covenant university, Ota, Ogun State, Nigeria
Email: [email protected]

  •  Accepted: 14 December 2009
  •  Published: 28 February 2010

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