African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Table of Content: December 2011; 3(12)

December 2011

Established correlation between marketing skills of ethnic SME owners and business failure

  SMEs comprise over 90% of African business operations and contribute to over 50% of African employment and Gross Domestic Product (GDP). SMEs sector has shown positive signs in South Africa, Mauritius and North Africa. In South Africa, SMEs constitute 55% of all jobs. Research such as Bowler et al. (2007) and Guler (2005, 2009) reveal that 40% of new business ventures fail in their first year, 60% in their...

Author(s): van Scheers Louise

December 2011

Effective marketing strategies and the Nigerian construction professionals

All the economic sectors are facing keen competition for survival and sustenance; and the construction industry is not an exception. Many construction professionals face difficulties in selling their services due to failure to embrace marketing concept. Effective marketing strategies had been established to improve the growth of professional services in the competitive environment; therefore this paper examined the...

Author(s): Grace K. Ojo

December 2011

The effects of entrepreneurs and strategic management toward the business success of SMEs in northern region of Thailand

The purposes of the research were to study the level of importance of leadership, characteristics, negotiation, entrepreneur, teamwork, innovation, strategic management and the business success of Small and Medium Enterprises, including the effect of entrepreneur and strategic management toward the business success of SMEs in northern region of Thailand. The sampling group was 588 entrepreneurs from 7 provinces in SMEs...

Author(s): LERTPACHIN, Chaiyutha and WINGWON, Boonthawan