African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Table of Content: February 2011; 3(2)

February 2011

The impact of road accessibility of rural villages on recognition of poverty reduction opportunities

  This study was carried out in four villages of Gairo Division, Kilo a district, Morogoro Region-Tanzania. The overall objective of this study was to assess the impact of road accessibility on recognition of poverty reduction opportunities. Questionnaire and focus group discussions were used to collect data. Statistical package for social science (SPSS), version 6.0.1 computer software was used to analyze the...

Author(s):   Edith Kwigizile, Jaffu Chilongola and John Msuya

February 2011

Turn over issues in the textile industry in Ethiopia: A case of ArbaMinch Textile Company

  This study aims to identify the causes of turnover of employees in ArbaMinch Textile Company, Ethiopia. It focuses on the gender, age, experience and departmental analysis to find out the factors that induces employees for turnover.  A sample of 138 employees is taken for the study. The study shows that the turnover of employees is mainly due to low salary. There is also a lack of good relationship...

Author(s): R. Renjith Kumar

February 2011

Understanding the marketing strategies of microfinance institutions within the Accra metropolis of Ghana: Case of selected institutions

  This study focused on identifying whether micro finance institutions (MFIs) within the Accra metropolis use marketing approaches and strategies in savings mobilization and credit delivery. The basic source of data for this study is primary data. The data was elicited from the credit officers and in some cases management team of the microfinance institutions. A descriptive statistics was employed for the...

Author(s): William Gabriel Brafu-Insaidoo and Ferdinand Ahiakpor