African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158

Full Length Research Paper

The impact of road accessibility of rural villages on recognition of poverty reduction opportunities

  Edith Kwigizile1, Jaffu Chilongola2* and John Msuya3
  1Department of General Studies, Stefano Moshi Memorial University College-Tumaini University, Tanzania. 2Kilimanjaro Clinical Research Institute, Moshi Tanzania. 3Department of Food Science and Technology, Sokoine University of Agriculture, Morogoro Tanzania.
Email: [email protected]

  •  Published: 28 February 2011



This study was carried out in four villages of Gairo Division, Kilo a district, Morogoro Region-Tanzania. The overall objective of this study was to assess the impact of road accessibility on recognition of poverty reduction opportunities. Questionnaire and focus group discussions were used to collect data. Statistical package for social science (SPSS), version 6.0.1 computer software was used to analyze the data. Results indicated that: Firstly, poverty reduction opportunities listed in the document of the National Poverty Eradication strategy (Tanzania) were relatively more known to rural communities in villages which were more accessible by road than those which were less accessible. Secondly, majority of rural community members recognize land as the main opportunity for poverty reduction. Thirdly, rural community members feel that they were not accessing some of the support provided by the international community for poverty reduction. Fourthly, some development programs were not appropriate for rural situation. Lastly, rural communities especially in interior areas hardly access information. The study recommends that in order to achieve poverty reduction goals, awareness on poverty reduction opportunities should be raised among rural community members, rural roads should be improved; land utilization should be promoted among rural community members.


Key words: Poverty, accessibility, rural development, opportunities, infrastructure.