African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Table of Content: July 2011; 3(7)

July 2011

In quest for a theory of production: An organizational approach

Author(s): Kalyan Chakrobarty

July 2011

An empirical assessment of the relationship between organizational culture and contemporary marketing practices in organizations in Khyber Pakhtunkhwa, Pakistan

  This paper assesses the relationship between organisational culture and contemporary marketing practices of a sample of organisations in Peshawar and Dera Ismail Khan, Khyber Pakhtunkhwa, Pakistan. The survey questionnaire which received 136 responses related to organisational culture and contemporary marketing practices. Statistical package is used to examine the goodness of the...

Author(s): Bakhtiar Khan, Sher Kamal, Jamshed Raza and Shakeel Ahmad

July 2011

Quality of human resources as a key factor of success in tourism market-survey conducted in hotels in Novi Sad

  In a concise way, the paper deals with current issues in tourism business, one of which is quality of human resources in hotel offer, as a key factor for successful business and survival in the tourism market, this paper will result in a synthesis of the theory on the quality of human capital in tourism, success factors or achieving competitiveness and, of course certain methods and measures based on which...

Author(s): amara Gajić, Nina Durica and Dragica Tomić

July 2011

Gender differences in organizational strategy execution: A comparative study between female and male managers in obstacle management

This paper investigates the differences faced by women and men regarding their abilities to manage obstacles inherent in the organizational strategy execution. A survey questionnaire was administered to 282 managers in order to study the five dimensions of the obstacles inherent in organizational strategy execution identified through a previous research which was designed to validate the set of obstacles faced by...

Author(s): Ayandé Alpha and Sabourin Vincent