African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Quality of human resources as a key factor of success in tourism market-survey conducted in hotels in Novi Sad

amara Gajić*, Nina Durica and Dragica Tomić
Business School for Higher Vocational Studies, Novi Sad, Serbia.
Email: [email protected]

  •  Accepted: 11 July 2011
  •  Published: 31 July 2011



In a concise way, the paper deals with current issues in tourism business, one of which is quality of human resources in hotel offer, as a key factor for successful business and survival in the tourism market, this paper will result in a synthesis of the theory on the quality of human capital in tourism, success factors or achieving competitiveness and, of course certain methods and measures based on which that will be attainable on the prominently competitive market. The survey included 450 test subjects, and the results that were obtained by application of this method, that is statistical methods and secondary publications point to the current state and degree of quality of the employees and can be the first step in the planning of development of tourism offer of the city of Novi Sad. Data were processed with SPSS program, version 17.0.One of the focal questions of interest is how to affect the decrease of existing problems and rising quality of the employees as key segments of every tourism business.


Key words: Novi Sad, quality, employment, tourism, hotels.