African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158

Table of Content: July 2013; 5(3)

July 2013

Beyond market orientation: An operationalisation of stakeholder orientation in higher education

This paper aims at developing a set of items attempting to operationalize the stakeholder orientation for higher education institutions. Stakeholder orientation is viewed as a more relevant framework for understanding and managing the external pressures exerted on universities. We hence break off with the market orientation framework which has been suggested in previous literature. The paper is based on a literature...

Author(s): Deogratias BUGANDWA MUNGU AKONKWA

July 2013

How Lorestans’ stone exporters can play an international role in the world market?

  This study examined how Lorestans` decorative stone exporters can play an international role in the world market. The study is a field study and the population consists of all of the Lorestan`s stone firms. Lorestan is one of the biggest stone exporter provinces of Iran. For this reason, a simple random sampling technique was used to select the respondents surveyed for this study, a total of 101...

Author(s): Shirzad Farhikhteh, Fatemeh Farhikhteh, Jaffar Sajadi and Firooz Baharvand